Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins
By: Walker, Orville C.
Contributor(s): Mullins, John W.
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, [2011]Edition: 7th ed.Description: xv, 352 p. : ill.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780073381152.Subject(s): Marketing -- Management | Business & moneyGenre/Form:
Note(s):
Includes bibliographical references and indexes.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Cubao Branch Reference Section | Circulation | R 658.8 W182m 2011 (Browse shelf) | c. 3 | Available | 111726d | ||
| Book | Main Library Reference Section | Circulation | C 658.8 W182m 2011 (Browse shelf) | c. 1 | Available | 111724d |
Total holds: 0
Browsing Main Library Shelves , Shelving location: Reference Section , Collection code: Circulation Close shelf browser
| C 658.8 L665g 2003 Guerilla marketing for free | C 658.8 L911s 2001 Services marketing | C 658.8 P455e 2006 Essentials of marketing | C 658.8 W182m 2011 Marketing strategy | C 658.802 C898s 2006 Strategic marketing | C 658.802 K87m 1996 Marketing management | C 658.812 G172a 2012 The Apple experience |
Includes bibliographical references and indexes.
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