Includes bibliographical references (pages 179-187) and index.

Section I. Get ready to start up

So you want more : get off the fence, start a business, and create the life you want

Reasons to lead : all the cool things you can do when you're in charge

Stop believing your own unconscious bias : develop the mindset and self-confidence to be the one in charge with gratitude

Your perceived weaknesses are your hidden strengths : how to leverage your weakness to start up

Section II. Building for scale and avoiding the traps : debunking the myth the women don't think big enough

You might have the next big thing : your experience might lead to something revolutionary

Write down your future : how to develop and use a business plan as your personal playbook (and to combat imposter syndrome)

Tell a bigger story : don't apologize for thinking bold

It really is okay to make mistakes : how to plan for them so you can quickly recover

You don't have to wait for revenue to ask for funding : create a compelling pitch deck that gets others on board

Section III. Lead and operationalize

Empathy is one of your biggest assets : use it to understand your customers and make your teams stronger

Instill a growth mindset in your teams : constant change and transitions are never easy

The same skills that make you a great mom make you great manager : bust out your multitasking skills as your team grows

You are more than your product or company protecting egos when things change

Balance life at high speeds : make time for yourself

Conclusion : you really can start up and scale a business : you might just change the rules in the process