The business and management of convention and visitor bureaus / Krzysztof Celuch
By: Celuch, Krzysztof [author].
Material type:
BookPublisher: Oxford : Goodfellow Publishers, [2020]Description: x, 178 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781911396802.Subject(s): Hospitality industry -- Management | Convention facilities -- Management | Congresses and conventions -- Management| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Reference | R 647.94 C394b 2020 (Browse shelf) | Room use only | 53042QC |
"A global approach"--Cover.
Includes index.
The meeting industry - an overview and structure
The business environment of destination marketing
Managing stakeholders to destination marketing
Leading industry organisations in destination marketing
Managing the financial, governance and legal considerations
Managing the selling and marketing of the destination
Organising and developing the CB staff
Future challenges of the convention bureau
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