The entrepreneur's guide to risk and decisions : building successful early-stage ventures / by Thomas G. Pittz and Eric W. Liguori
By: Pittz, Thomas G [author].
Contributor(s): Liguori, Eric W [author].
Material type:
BookPublisher: Bingley : Emerald Publishing, 2020Edition: First edition.Description: xii, 115 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781838678746.Subject(s): Entrepreneurship | Risk management | Decision making | Small business -- Management | Business & money
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Reference | R 658.421 P692e 2020 (Browse shelf) | Room use only | 53045QC |
Includes bibliographical references (pages 109) and index.
1. Process
Ideas versus execution
Business plans versus business models
Prototyping and MVPs
Market segmentation and pivoting
The pitch
2. People
Selecting partners
Determining equity and vesting
Building culture
Hiring employees
Choosing mentors
3. Networks
Networking fundamentals
Navigating networks
Building networks
Exploiting networks
Maintaining networks
4. Sales & marketing
Learning to sell
Sales pipeline and metrics
Failure, rejection and learning
Pricing models
Guerilla marketing
Branding
5. Financing
Financial literacy
Bootstrapping
Crowdfunding
Equity financing
Debt financing
6. Nuts & bolts
Rudimentary legal considerations
Human resources basics
Compliance and business systems
Tax considerations
Exit considerations
Exit strategies
Conclusion
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