Strategic sport marketing / Adam Karg [and four others]
By: Karg, Adam [author].
Contributor(s): Shilbury, David [author] | Westerbeek, Hans [author] | Funk, Daniel C [author] | Naraine, Michael L [author].
Material type:
BookPublisher: Oxon : Routledge, 2022Edition: 5th edition.Description: ix, 307 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781760878801.Subject(s): Sports -- Marketing | Sports sponsorship | Sports -- Economic aspects| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Lagro Branch Reference Section | Reference | R 796.0698 K18s 2022 (Browse shelf) | Room use only | 53027QC |
Browsing Lagro Branch Shelves , Shelving location: Reference Section , Collection code: Reference Close shelf browser
| R 721 T583 2005 Time-saver standards for architectural design | R 745.5 M174q 2001 Quick crafts | R 781.17 K15m 2000 Music | R 796.0698 K18s 2022 Strategic sport marketing | R 796.323 F848c 1998 The complete idiot's guide to basketball | R 796.3523 Sn671g 2000 Golf today | R 796.8153 Ed22c 1998 The complete idiot's guide to tae kwon do |
Includes bibliographical references and index.
Part I. Introduction
Introduction to sport marketing
Part II. Identification of sport marketing opportunities
The strategic sport-marketing planning process
Understanding sport consumers
Sport market research and strategy
Part III. Strategy determination
Sport brands and products
Sport and pricing strategies
The sport place
Sport and media distribution
Sport promotion
Sport services : service quality and satisfaction
Sport sponsorship
Part IV. Measuring and managing sport marketing strategy
Implementation, ethics and future trends in sport marketing
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