Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker [and three others]
By: Longenecker, Justin G. (Justin Gooderl) [author].
Contributor(s): Petty, J. William [author] | Palich, Leslie E [author] | Hoy, Frank [author].
Material type:
BookPublisher: Boston, Massachusetts : Cengage, [2020]Edition: 19e.Description: xxii, 598 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780357039410.Subject(s): Small business -- Management | Entrepreneurship | Business & money
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Lagro Branch Reference Section | Reference | R 658.022 L852s 2020 (Browse shelf) | Room use only | 53015QC |
Includes bibliographical references and index.
Part 1. Entrepreneurship : a world of opportunity
The entrepreneurial life
Integrity, ethics, and social entrepreneurship
Part 2. Starting from scratch or joining an existing business
Starting a small business
Franchises and buyouts
The family business
Part 3. Developing the new venture business plan
The business plan : visualizing the dream
The marketing plan
The organizational plan : teams, legal structures, alliances, and directors
The location plan
Understanding the firm's financial statements
Forecasting financial requirements
Forecasting financial requirements
Financing the small business
Planning for the harvest
Part 4. Focusing on the customer : marketing growth strategies
Building customer relationships
Product development and supply chain management
Pricing and credit decisions
Promotional planning
Global opportunities for small businesses
Part 5. Managing growth in the small business
Professional management and the small business
Managing human resources
Managing small business operations
Managing the firm's assets
Managing risk
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