Research methods in business studies / Pervez Ghauri, Kjell Grønhaug, Roger Strange
By: Ghauri, Pervez N [author].
Contributor(s): Grønhaug, Kjell [author] | Strange, Roger [author].
Material type:
BookPublisher: Cambridge : Cambridge University Press, 2020Edition: Fifth edition.Description: xix, 327 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781108708241.Subject(s): Management -- Research | Business -- Research | Business & money
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Reference | R 658 G411r 2020 (Browse shelf) | Room use only | 53002QC |
Includes bibliographical references (pages [302]-318) and index.
Part 1. Challenges and ambiguities of business research
Introduction
Research in business studies
Part 2. The research process
The research process
Research problems
Research design
Measurements
Part 3. Implementation
Data collection for qualitative research
Qualitative data analysis
Data collection for quantitative research
Description and preliminary analysis of quantitative data
Multiple regression
Additional methods of quantitative analysis
Cross-cultural research
Writing the final report
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