E-commerce management : text and cases / B.R. Sharma
By: Sharma, B. R [author].
Material type:
BookPublisher: New Delhi : Random Publications, 2022Description: viii, 345 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789393884046.Subject(s): Electronic commerce -- Management | Electronic commerce -- Case studies| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Reference | R 658.872 Sh531e 2022 (Browse shelf) | Room use only | 52886QC |
Includes bibliographical references (pages [342]-343) and index.
Electronic commerce
The world of e-retailing and e-retail management
Development of e-commerce technology
E-shopping for consumers
The digital retailer and customer relationship management
E-commerce and e-business management
The role of marketing database management
Multi-channel coordination and e-business
Management information system
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