Crafting and executing strategy : the quest for competitive advantage : concepts / Arthur A. Thompson [and three others]
By: Thompson, Arthur A [author].
Contributor(s): Peteraf, Margaret A [author] | Gamble, John [author] | Strickland, A. J. III [author].
Material type:
BookPublisher: New York : McGraw-Hill Education, [2020]Edition: 22nd edition.Description: xlviii, 370 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781260565935.Subject(s): Strategic planning | Business planning| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Reference | R 658.4012 T468c 2020 (Browse shelf) | Room use only | 52858QC |
Includes bibliographical references and indexes.
Part 1. Concepts and techniques for crafting and executing strategy
What is strategy and why is it important?
Charting a company's direction
Evaluating a company's external environment
Evaluating a company's external environment
Evaluating a company's resources, capabilities, and competitiveness
The five generic competitive strategies
Strengthening a company's competitive position
Strategies foe competing in international markets
Corporate strategy
Ethics, corporate social responsibility, environmental sustainability and strategy
Building an organization capable of good strategy execution
Managing internal operations
Corporate culture and leadership
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