The content trap : a strategist's guide to digital change / Bharat Anand
By: Anand, Bharat [author].
Material type:
BookPublisher: New York : Random House, [2016]Description: xxxii, 423 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780812995381.Subject(s): Entrepreneurship | Mass media -- Economic aspects | Telecommunication -- Economic aspects | Business & moneyGenre/Form: | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | San Isidro Galas Branch Reference Section | Circulation | C 302.230684 An533c 2016 (Browse shelf) | Available | 128236d |
Includes bibliographical references (pages [355]-362) and index.
Part I. Classifieds : user connections
A tale of two geographies
The real problem with newspapers
Networks
Schibsted
The New York Times paywall
Television : connecting streams
Crowds
Cost-based connections
Chinese connections :Tencent
Create to connect
Part II. Concerts : product connections
Jerry Maguire
Music
Apple and complements
Four lessons about complements
A detection challenge
Spillovers
Getting noticed
IMG
Expand to preserve
Part III. Context : functional connections
A digital contrast
From atoms to bits
A strategy process for all seasons
Dare to not mimic
Part IV. Everyone's a media company
Advertising : the promise and debates
Reimagining advertising
Education at a crossroads
Creating HBX
From strategy to launch
Education : what lies ahead
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