Advertising as a creative industry : regime of paradoxes / Izabela Derda
By: Derda, Izabela [author]
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Material type: 
BookSeries: Routledge research in the creative and cultural industries.Publisher: London : Routledge, 2024Description: 1 online resource (92 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781003263128.Subject(s): Advertising | Creative ability in business | Business & moneyOnline resources: Click here to access online | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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eBook (Free & Open Access)
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Accessible online | Circulation | Available | EB-00669 |
"Routledge focus"--Cover.
Includes bibliographical references and index.
Introduction : between cultural and industrial
Advertising X creativity
Advertising X innovation
Advertising X entertainment
Advertising X other creative sectors
Advertising : regime of paradoxes
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