Electronic commerce : the strategic perspective / Richard T. Watson [and three others]
By: Watson, Richard T [author]
.
Contributor(s): Berthon, Pierre [author] | Pitt, Leyland F [author] | Zinkhan, George M [author].
Material type: 
BookPublisher: [Place of publication not identified] : [publisher not identified], [2014]Description: 1 online resource (x, 104 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceSubject(s): Electronic commerceOnline resources: Click here to access online | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
eBook (Free & Open Access)
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Accessible online | Circulation | Available | EB-00554 |
Includes bibliographical references.
Electronic commerce technology / Richard T. Watson
Web strategy : attracting and retaining visitors / Richard T. Watson
Promotion : integrated web communications / George Zinkhan
Promotion and purchase : measuring effectiveness / Pierre Berthon
Distribution / Leyland F. Pitt
Pricing / Leyland F. Pitt
Post-modernism and the web : societal effects / Pierre Berthon
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