Includes bibliographical references and index.

Part one. An introduction to strategic management

Strategic management : today's most important business challenge

Part two. Strategy : winning in the marketplace

Corporate strategy : managing a set of businesses

Business-unit strategy : managing the single business

Global strategy : winning in the world-wide market place

Political strategy : managing the social and political environment

Part three. Strategy inputs : analyzing the external environments

Industry analysis : understanding industry structure and dynamics

Macroenvironmental analysis : understanding the environment outside the industry

Building the intelligent enterprise : leveraging resources, services, and technology

A strategy for growth : the role of core competencies in the corporation

Part four. Strategy making : identifying and evaluating strategic alternatives

Identifying and developing strategies : alternatives

Evaluating strategic alternatives

Part five. Managing strategic change : linking strategy and action

Strategic change : realigning the organization to implement strategy

Strategic change : reconfiguring operational processes to implement strategy

Strategic change : managing strategy making through planning and administrative systems

Strategic change : managing cultural processes

Re-inventing strategy and the organization : managing the present from the future