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Marketing planning : a step-by-step guide / James W. Taylor

Material type: materialTypeLabel

BookPublisher: Englewood Cliffs, New Jersey : Prentice Hall, [1997]Description: xx, 364 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 0132420414.Subject(s): Marketing -- Planning -- Handbooks, manuals, etc | Business & money

Contents:

Introduction

Marketing planning and strategy : what it is and why it is needed

What we know about what makes business profitable

The product life cycle : how the PLC drives your markets

Every company has strengths and weakness : how to understand and use your company's strengths and weaknesses

How to conduct a focused market review

How to conduct a competitive analysis

Analyzing your environment and dealing with what is "out there"

Where do you want to get to? Developing your own mission statement

Marketing intelligence and your customers

Sales force planning and management

Advertising, sales and trade promotion

All competition is now global

Technology--it is changing everything you do in business

Pulling it all together to develop a winning strategic marketing plan

Note(s):

Includes index.

List(s) this item appears in: New Acquisitions (2nd Quarter of 2023)

Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Sagana Homes I Branch Reference Section	Circulation	C 658.8 T243m 1997 (Browse shelf)	Available		126727d

Total holds: 0