Brandjack : how your reputation is at risk from brand pirates and what to do about it / Quentin Langley
By: Langley, Quentin [author].
Material type:
BookPublisher: Basingstoke, Hampshire Palgrave Macmillan, 2014Description: viii, 307 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137375353.Subject(s): Branding (Marketing) | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Circulation | C 658.8 L283b 2014 (Browse shelf) | Available | 125319d |
Browsing Main Library Shelves , Shelving location: Reference Section , Collection code: Circulation Close shelf browser
| C 658.8 F495c 2000 Call center success | C 658.8 K39m 2003 Marketing | C 658.8 K87p 2004 Principles of marketing | C 658.8 L283b 2014 Brandjack | C 658.8 L665g 2003 Guerilla marketing for free | C 658.8 L911s 2001 Services marketing | C 658.8 P455e 2006 Essentials of marketing |
Includes bibliographical references and index.
Brand reputation
Issues and crisis management
Rise of the machines
The brandjacks
Engagement and transparency : turning your company inside and out
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