Strategic market segmentation : how to market to the rich, the middle class and the "masa" / Ned Roberto
By: Roberto, Ned [author].
Material type:
BookPublisher: Makati City : LifeCycle Press/Salt & Light Ventures, [2002]Description: vi, 125 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9718611029.Subject(s): Market segmentation -- Philippines | Marketing | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Balingasa Branch Filipiniana Section | Filipiniana | F 658.802 R642s 2002 (Browse shelf) | Available | 124380d |
Browsing Balingasa Branch Shelves , Shelving location: Filipiniana Section , Collection code: Filipiniana Close shelf browser
| F 658.4092 G216c 2022 Character formation 2 | F 658.421 B186e 2016 Entrepreneur in 12 days | F 658.723 R463b 2006 BPO Pacific Rim, Inc. | F 658.802 R642s 2002 Strategic market segmentation | F 664.024 D622p 1998 Pagpoproseso ng pagkain (fermentasyon) | F 700.104 G286a 2010 Art | F 701.1 Ar712i 2014 Introduction to art appreciation |
Includes bibliographical references (pages [121]-125).
Revisiting and relaunching the strategy and practice of market segmentation
The practice of segmenting markets and SEC-based segmentation
Marketing to the socio-economic class segments
Marketing to the rich SEC segment
Marketing to the middle class segment
Marketing to the "masa" : the downscale class DE segment
A summary : strategic market segmentation and the socio-economic classes
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