Services marketing : people, technology, strategy / Christopher Lovelock
By: Lovelock, Christopher [author].
Material type:
BookPublisher: Singapore : Pearson Education, [2001]Edition: Fourth edition.Description: xviii, 717 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9814058920.Subject(s): Professions -- Marketing | Service industries -- Marketing | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Circulation | C 658.8 L911s 2001 (Browse shelf) | Available | 106867d |
Includes bibliographical references and index.
Understanding services
Focus on customers and managing relationships
Creating value in a competitive market
Planning and managing service delivery
Issues for senior management
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