Fundamentals of marketing in the Philippine setting / Josiah Go, Chiqui Escareal-Go
By: Go, Josiah [author].
Contributor(s): Go, Chiqui Escareal [author].
Material type:
BookPublisher: [Quezon City] : Josiah and Carolina Go Foundation, [2010]Edition: 2nd edition.Description: 462 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789710596003.Subject(s): Marketing -- Philippines | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Filipiniana Section | Filipiniana | F 658.8 G573f 2010 (Browse shelf) | Available | 123498d |
Browsing Main Library Shelves , Shelving location: Filipiniana Section , Collection code: Filipiniana Close shelf browser
| F 658.5991509 Sa162f 1985 Financial management in the Philippine setting | F 658.723 R463b 2006 BPO Pacific Rim, Inc. | F 658.8 Ac168p 2009 Principles of marketing | F 658.8 G573f 2010 Fundamentals of marketing in the Philippine setting | F 658.8 G573m 1997 Marketing plan | F 658.8 G573p 2017 Principles and practices in marketing in the Philippine setting | F 658.8 G722m 1990 Marketing management |
Includes indexes.
Chapter 1. Marketing : an introduction
Chapter 2. Market segmentation
Chapter 3. Marketing mix : the 4Ps of marketing
Chapter 4. Product strategy
Chapter 5. Customer service strategy
Chapter 6. Pricing strategy
Chapter 7. Distribution strategy and the strategic selling cycle
Chapter 8. Advertising strategy
Chapter 9. Sales promotion strategy
Chapter 10. Putting it all together : diary of a marketing man
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