Marketing research / Donald R. Cooper, Pamela S. Schindler
By: Cooper, Donald R [author].
Contributor(s): Schindler, Pamela S [author].
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, [2006]Description: xix, 790 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 0072837861.Subject(s): Marketing research | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Circulation | C 658.83 C776m 2006 (Browse shelf) | Available | 107286d |
Browsing Main Library Shelves , Shelving location: Reference Section , Collection code: Circulation Close shelf browser
| C 658.812 W749s 1994 Stop selling, start partnering | C 658.820 K87m 1997 Marketing management | C 658.827 P462b 2003 Before the brand | C 658.83 C776m 2006 Marketing research | C 658.8303 K86d 1996 Dictionary of social and market research | C 658.8342 Sc333c 2012 Consumer behavior | C 658.84 An557p 1995 Prospecting |
Includes bibliographical references (pages 726-749) and indexes.
Research in marketing
The design of marketing research
The sources and collection of data
Analysis and presentation of data
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