Marketing management : analysis, planning, and control / Philip Kotler
By: Kotler, Philip [author].
Material type:
BookPublisher: Upper Saddle River, New Jersey : Prentice Hall, [1997]Edition: 9th edition.Description: xl, 789 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 0132613638.Subject(s): Marketing -- Management | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Circulation | C 658.820 K87m 1997 (Browse shelf) | Available | 97368d |
Browsing Main Library Shelves , Shelving location: Reference Section , Collection code: Circulation Close shelf browser
| C 658.812 Se516c 1990 Customers for life | C 658.812 W594c 1991 The customer-driven company | C 658.812 W749s 1994 Stop selling, start partnering | C 658.820 K87m 1997 Marketing management | C 658.827 P462b 2003 Before the brand | C 658.83 C776m 2006 Marketing research | C 658.8303 K86d 1996 Dictionary of social and market research |
Includes bibliographical references and indexes.
Understanding marketing management
Analyzing marketing opportunities
Developing marketing strategies
Planning marketing programs
Managing the marketing efforts
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