Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom III
By: Perry, Alycia [author].
Contributor(s): Wisnom, David III [author].
Material type:
BookPublisher: New York : McGraw-Hill, [2003]Description: xii, 228 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 0071393099.Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Circulation | C 658.827 P462b 2003 (Browse shelf) | Available | 100180d |
Browsing Main Library Shelves , Shelving location: Reference Section , Collection code: Circulation Close shelf browser
| C 658.812 W594c 1991 The customer-driven company | C 658.812 W749s 1994 Stop selling, start partnering | C 658.820 K87m 1997 Marketing management | C 658.827 P462b 2003 Before the brand | C 658.83 C776m 2006 Marketing research | C 658.8303 K86d 1996 Dictionary of social and market research | C 658.8342 Sc333c 2012 Consumer behavior |
Includes bibliographical references and index.
Identity ABC's
Demystifying positioning strategy
The anomaly of naming
The Yin and Yang of visual identities
Identity messaging
Digital identify
Ingredient branding, technology branding, and other interesting formulas
Applying the knowledge
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