Strategic management : concepts and cases / Fred R. David
By: David, Fred R [author].
Material type:
BookPublisher: Singapore : Pearson, 2009Edition: Twelfth edition.Description: 325 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789810697013.Subject(s): Strategic planning | Strategic planning -- Case studies | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Circulation | C 658.4012 D249s 2009 (Browse shelf) | Available | 106536d |
Includes bibliographical references.
The nature of strategic management
Strategy formulation
Formulating the business vision and mission
Making an external assessment
Making an internal assessment
Placing strategies into action
Understanding strategy analysis and choice
Strategy implementation
Dealing with management and operations issues
Dealing with marketing, finance/accounting, R&D, and MIS issues
Strategy evaluation
Reviewing, evaluating and controlling strategy
Strategic management case analysis
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