International marketing / Pervez Ghauri and Philip Cateora
By: Ghauri, Pervez N [author].
Contributor(s): Cateora, Philip [author].
Material type:
BookPublisher: New York : McGraw-Hill, 2009Edition: Second edition.Description: xxxiv, 659 pages : illustrations, maps.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071268288.Subject(s): Export marketing | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Krus na Ligas Branch Reference Section | Circulation | C 658.84 G411i 2009 (Browse shelf) | Available | 122638d |
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Includes index.
Section 1. An overview
The scope and challenge of international marketing
The dynamics of international business
Section 2. The impact of culture on international marketing
Geography and history : the foundations of cultural understanding
Cultural dynamics in international marketing
Business customs and practices in international marketing
The international political and legal environment
Section 3. Assessing international market opportunities
Researching international markets
Emerging markets and market behaviour
Multinational market regions and market groups
Section 4. Developing international marketing strategies
International marketing strategies
International market entry strategies
Exploring, managing and logistics
Developing consumer products for international markets
Marketing industrial products for international markets
Marketing industrial products and business services
The international distribution system
International advertising and promotion
Personal selling and negotiations
Pricing for international markets
Section 5. Ethical, financial and organizational issues in international marketing
Ethics and social responsibility in international marketing
Financing and managing international marketing operations
Section 6. Supplementary resources
The country notebook : a guide for developing a marketing plan
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