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Health communication : theoretical and critical perspectives / Ruth Cross, Sam Davis and Ivy O'Neil

Material type: materialTypeLabel

BookPublisher: Cambridge : Polity Press, 2017Description: xi, 236 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780745697734.Subject(s): Communication in medicine | Communication in public health | Health communication | Health behavior | Health education | Medicine

Contents:

Part I. Theoretical perspectives

1. Introduction to health communication : theoretical and critical perspectives

2. Communication theory

3. Educational theory

4. Psychological theory

Part II. Key topics

5. Methods and media

6. Social marketing

7. Health literacy

Part III. Issues and challenges

8. Challenges in health communication and behaviour change

9. The politics of health communication and behaviour change

10. Looking to the future

Note(s):

Includes bibliographical references (pages 192-226) and index.

Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Main Library Reference Section	Reference	R 362.1 C951h 2017 (Browse shelf)	Room use only		50881QC

Total holds: 0