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Business foundations : a changing world / O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell

By: Ferrell, O. C [author].

Contributor(s): Hirt, Geoffrey A [author] | Ferrell, Linda [author].

Material type: materialTypeLabel

BookPublisher: New York : McGraw-Hill Education, [2018]Edition: Eleventh edition.Description: xxvi, 609 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781259921834.Subject(s): Business | Management -- United States | Business & money

Contents:

Part 1. Business in a changing world

1. The dynamics of business and economics

2. Business ethics and social responsibility

3. Business in a borderless world

Part 2. Starting and growing a business

4. Options for organizing business

5. Small business, entrepreneurship, and franchising

Part 3. Managing for quality and competitiveness

6. The nature of management

7. Organization, teamwork, and communication

8. Managing service and manufacturing operations

Part 4. Creating the human resource advantage

9. Motivating the workforce

10. Managing human resources

Part 5. Marketing : developing relationships

11. Customer-driven marketing

12. Dimensions of marketing strategy

13. Digital marketing and social networking

Part 6. Financing the enterprise

14. Accounting and financial statements

15. Money and the financial system

16. Financial management and securities markets

Note(s):

Includes bibliographical references and index.

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Main Library Reference Section	Reference	R 658 F383b 2018 (Browse shelf)	Room use only		50842QC

Total holds: 0