The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy / Amy Karam
By: Karam, Amy [author].
Material type:
BookPublisher: Hoboken, New Jersey : John Wiley & Sons, [2016]Description: xvi, 285 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119274018.Subject(s): Export marketing -- China | Export marketing -- Western countries | International business enterprises -- China | International business enterprises -- Western countries | Business & money| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Greater Project 4 Branch Reference Section | Circulation | R 658.84 K18c 2016 (Browse shelf) | c. 2 | Available | 119956d | ||
| Book | Main Library Reference Section | Circulation | C 658.84 K18c 2016 (Browse shelf) | c. 1 | Available | 119955d |
Includes bibliographical references and index.
Section I. State of affairs
Chapter 1. The art of war ... and money
Chapter 2. East and West : the current state of affairs
Chapter 3. How China came up the ladder (and so quickly)
Chapter 4. The West no longer rules
Chapter 5. Introduction to the marketing framework of our analysis
Section II. China
Chapter 6. How the Chinese do business à la the 5Ps : a brief summary
Chapter 7. Market segmentation and target market selection + China's market penetration approach
Chapter 8. China : product => solution and innovation
Chapter 9. China : price => value-add
Chapter 10. China : place => partnerships
Chapter 11. China : promotion => customer relationships
Chapter 12. China : politics => the 5th P - the geopolitical dimension
Section III. The West
Chapter 13. Recommendations for the West and application of the 5Ps
Chapter 14. The West : product => solution and innovation
Chapter 15. The West : price => value-add
Chapter 16. The West : partnerships
Chapter 17. The West : promotion => customer relationships and culture
Chapter 18. The West : politics => the geopolitical dimension
Chapter 19. Innovation models : West and East
Chapter 20. The West : positioning
Section IV. Case studies
Chapter 21. Frenemies : if you can't beat them, join them
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