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Write like a PR pro : why writing is still crucial in a digital and visual world / Mary Sterenberg

By: Sterenberg, Mary [author].
Material type: materialTypeLabelBookPublisher: Columbus, Ohio : Ohio State University, 2017Description: 1 online resource (131 pages) : color illustrations.Content type: text Media type: computer Carrier type: online resourceSubject(s): Public relations | Business writingGenre/Form: Electronic BooksOnline resources: Click here to access online
Contents:
Part 1. PR writing and planning basics
Chapter 1. Cornerstones of communication
Chapter 2. Setting strategy : finding the “why”
Chapter 3. Strategic messaging
Part 2. Writing for owned media
Chapter 4. Blogging
Part 3. Writing for social media
Chapter 5. Different sides of social
Chapter 6. Setting an up front social strategy
Chapter 7. Social content creation
Chapter 8. Social community management
Chapter 9. Social analytics & reporting
Part 4. Writing for video and visuals
Chapter 10. Video messaging
Chapter 11. Visual messaging
Part 5. Writing for earned media
Chapter 12. Finding and making news
Chapter 13. Producing your own news
Note(s):
Includes bibliographical references.
List(s) this item appears in: Electronic Books (Free & Open Access)
Item type Current location Collection Call number Status Date due Barcode
eBook eBook
Accessible online
Electronic Resources Available EB-00132

Includes bibliographical references.

Part 1. PR writing and planning basics

Chapter 1. Cornerstones of communication

Chapter 2. Setting strategy : finding the “why”

Chapter 3. Strategic messaging

Part 2. Writing for owned media

Chapter 4. Blogging

Part 3. Writing for social media

Chapter 5. Different sides of social

Chapter 6. Setting an up front social strategy

Chapter 7. Social content creation

Chapter 8. Social community management

Chapter 9. Social analytics & reporting

Part 4. Writing for video and visuals

Chapter 10. Video messaging

Chapter 11. Visual messaging

Part 5. Writing for earned media

Chapter 12. Finding and making news

Chapter 13. Producing your own news

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