International marketing / Philip R. Cateora, John L. Graham
By: Cateora, Philip R [author].
Contributor(s): Graham, John L [author].
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: New York : McGraw-Hill, 2003Edition: Eleventh edition; International edition.Description: xxv, 693 pages : illustrations (some color), color maps.Content type: text, cartographic image Media type: unmediated Carrier type: volumeISBN: 0071233075.Subject(s): Export marketing | International business enterprises | Business & money| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Cubao Branch Reference Section | Circulation | R 658.848 C359i 2003 (Browse shelf) | c. 2 | Available | 118232d | ||
| Book | Greater Project 4 Branch Reference Section | Circulation | R 658.848 C359i 2003 (Browse shelf) | c. 4 | Available | 118234d | ||
| Book | Payatas Lupang Pangako Branch Reference Section | Circulation | R 658.848 C359i 2003 (Browse shelf) | c. 5 | Available | 118235d | ||
| Book | Project 8 Branch Reference Section | Circulation | R 658.848 C359i 2003 (Browse shelf) | c. 3 | Available | 118233d |
Includes bibliographical references and index.
An overview
The cultural environment of global markets
Assessing global market opportunities
Developing global marketing strategies
Implementing global marketing strategies
Supplementary material
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