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Tourism promotion services / Maricel Gatchalian-Badilla, Miriam L. Oreta

By: Badilla, Maricel Gatchalian [author].
Contributor(s): Oreta, Miriam L [author].
Material type: materialTypeLabelBookPublisher: Manila : Rex Book Store, 2017Edition: First edition.Description: xiv, 274 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789712380204.Subject(s): Tourism -- Marketing -- Study and teaching (Secondary) | Filipiniana
Contents:
Overview of tourism promotion services
The tourism industry - an overview
The tourism sectors and their tourism impacts
The tourist experience
Tourism products and services
Sources of information
Tourism promotion
Destination information
Top Philippine destinations
Customer's needs and wants
Product information
Accommodations
Food and beverage services
Transportation
The tourist destination and its attractions
Marketing intermediaries
Tour packages
Special products
Health, safety, and security
Tourism product and services promotion
Selling principles
Communication skills
Establishing rapport with clients
Effective customer service and complaint handling
Relationship marketing
Note(s):
"TECHVOC : technical-vocational livelihood"--Cover.
"Kto12"--Cover.
Includes bibliographical references and index.
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Cubao Branch
Filipiniana Section
Filipiniana F 338.4791 B136t 2017 (Browse shelf) c. 3 Room use only 49894QC
Book Greater Project 4 Branch
Filipiniana Section
Filipiniana F 338.4791 B136t 2017 (Browse shelf) c. 5 Room use only 49896QC
Book Main Library
Filipiniana Section
Filipiniana F 338.4791 B136t 2017 (Browse shelf) c. 1 Room use only 49892QC
Book North Fairview Branch
Filipiniana Section
Filipiniana F 338.4791 B136t 2017 (Browse shelf) c. 2 Room use only 49893QC
Book Payatas Lupang Pangako Branch
Filipiniana Section
Filipiniana F 338.4791 B136t 2017 (Browse shelf) c. 6 Room use only 49897QC
Book Project 8 Branch
Filipiniana Section
Filipiniana F 338.4791 B136t 2017 (Browse shelf) c. 4 Room use only 49895QC
Total holds: 0
Browsing North Fairview Branch Shelves , Shelving location: Filipiniana Section , Collection code: Filipiniana Close shelf browser
F 338.04 As849i 2007 Introduction to entrepreneurship F 338.04 D321e 2018 Entrepreneurship F 338.476151599 L298p 2006 Pharmaceutical marketing in the Philippine setting F 338.4791 B136t 2017 Tourism promotion services F 338.4791 M277l 2018 gr. 10 Learning and living in the 21st century F 338.4791 R763l 2016 Local guiding services F 338.4791 Sa237p 2010 Principles of tourism 2

"TECHVOC : technical-vocational livelihood"--Cover.

"Kto12"--Cover.

Includes bibliographical references and index.

Overview of tourism promotion services

The tourism industry - an overview

The tourism sectors and their tourism impacts

The tourist experience

Tourism products and services

Sources of information

Tourism promotion

Destination information

Top Philippine destinations

Customer's needs and wants

Product information

Accommodations

Food and beverage services

Transportation

The tourist destination and its attractions

Marketing intermediaries

Tour packages

Special products

Health, safety, and security

Tourism product and services promotion

Selling principles

Communication skills

Establishing rapport with clients

Effective customer service and complaint handling

Relationship marketing

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