Principles of marketing
By: Ilano, A. B [author].
Material type:
BookPublisher: Manila : Rex Book Store, 2016Edition: First edition.Description: xviii, 342 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789712378461.Subject(s): Marketing -- Study and teaching (Secondary) | Business & money| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Cubao Branch Filipiniana Section | Filipiniana | F 658.8 Il27p 2016 (Browse shelf) | c. 3 | Room use only | 49888QC | ||
| Book | Greater Project 4 Branch Filipiniana Section | Filipiniana | F 658.8 Il27p 2016 (Browse shelf) | c. 5 | Room use only | 49890QC | ||
| Book | Main Library Filipiniana Section | Filipiniana | F 658.8 Il27p 2016 (Browse shelf) | c. 1 | Room use only | 49886QC | ||
| Book | North Fairview Branch Filipiniana Section | Filipiniana | F 658.8 Il27p 2016 (Browse shelf) | c. 2 | Room use only | 49887QC | ||
| Book | Payatas Lupang Pangako Branch Filipiniana Section | Filipiniana | F 658.8 Il27p 2016 (Browse shelf) | c. 6 | Room use only | 49891QC | ||
| Book | Project 8 Branch Filipiniana Section | Filipiniana | F 658.8 Il27p 2016 (Browse shelf) | c. 4 | Room use only | 49889QC |
Browsing Cubao Branch Shelves , Shelving location: Filipiniana Section , Collection code: Filipiniana Close shelf browser
| F 658.723 R463b 2006 BPO Pacific Rim, Inc. | F 658.8 G573m 1992 Marketing mix | F 658.8 G573p 2017 Principles and practices in marketing in the Philippine setting | F 658.8 Il27p 2016 Principles of marketing | F 658.8009599 C338 2002 Cases on marketing management in the Philippine setting | F 658.85 G243o 2008 Out-of-the-box selling | F 664.024 D622p 1998 Pagpoproseso ng pagkain (fermentasyon) |
"ABM : accountancy, business, and management"--Cover.
"Kto12"--Cover.
Includes bibliographical references (pages 329-332) and index.
The principles of marketing
A framework for marketing
Needs, wants, and demands
Marketing origins, exchange, and value
Contemporary approaches to marketing
The environment and its opportunities
Analyzing the environment
Market research methods
Demand forecasting
Market segments and consumer behavior
Consumer behavior
Consumer market segmentation
Organizational market segmentation
Positioning
Positioning maps
Product strategies
New product strategy
Services strategies
Branding
Developing the brand
Building product portfolios
Pricing strategies
Origins of pricing
Prince elasticity and inelasticity
Pricing methods
Pricing strategies and applications
Place and placement
Place : distribution design
Types of distribution channels
Distribution strategies
Salesforce management
Promotion strategies
The promotions mix
Above-the-line strategies
Below-the-line strategies
Integrated marketing communications
The marketing communications plan
Designing the metrics and targets
Marketing plan template
Click on an image to view it in the image viewer
There are no comments for this item.