Principles and practices in marketing in the Philippine setting / Josiah Go, Chiqui Escareal-Go
By: Go, Josiah [author].
Contributor(s): Go, Chiqui Escareal [author].
Material type:
BookPublisher: Quezon City : Josiah Go, [2017]Description: xiv, 491 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789710596058.Subject(s): Marketing -- Philippines | Business & money| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Cubao Branch Filipiniana Section | Filipiniana | F 658.8 G573p 2017 (Browse shelf) | c. 3 | Room use only | 49852QC | ||
| Book | Greater Project 4 Branch Filipiniana Section | Filipiniana | F 658.8 G573p 2017 (Browse shelf) | c. 5 | Room use only | 49854QC | ||
| Book | Main Library Filipiniana Section | Filipiniana | F 658.8 G573p 2017 (Browse shelf) | c. 1 | Room use only | 49850QC | ||
| Book | North Fairview Branch Filipiniana Section | Filipiniana | F 658.8 G573p 2017 (Browse shelf) | c. 2 | Room use only | 49851QC | ||
| Book | Payatas Lupang Pangako Branch Filipiniana Section | Filipiniana | F 658.8 G573p 2017 (Browse shelf) | c. 6 | Room use only | 49855QC | ||
| Book | Project 8 Branch Filipiniana Section | Filipiniana | F 658.8 G573p 2017 (Browse shelf) | c. 4 | Room use only | 49853QC |
Browsing Cubao Branch Shelves , Shelving location: Filipiniana Section , Collection code: Filipiniana Close shelf browser
| F 658.47 D671p 2022 The PPDoc security systems | F 658.723 R463b 2006 BPO Pacific Rim, Inc. | F 658.8 G573m 1992 Marketing mix | F 658.8 G573p 2017 Principles and practices in marketing in the Philippine setting | F 658.8 Il27p 2016 Principles of marketing | F 658.8009599 C338 2002 Cases on marketing management in the Philippine setting | F 658.85 G243o 2008 Out-of-the-box selling |
Includes bibliographical references (pages 460-461) and index.
Marketing principles and strategies
Customer relationship
Marketing opportunity analysis and consumer analysis
Marketing opportunity analysis : consumer analysis
Marketing opportunity analysis : buyer behavior
Market opportunity analysis : market segmentation
Developing the marketing mix
Developing the marketing mix : value proposition (product and price)
Developing the marketing mix : place
Developing the marketing mix : promotional mix
Managing the marketing effort (the marketing process)
Marketing plan
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