International marketing / Philip R. Cateora, John L. Graham
By: Cateora, Philip R [author].
Contributor(s): Graham, John L [author].
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, [2007]Edition: Thirteenth edition.Description: xxxii, 702 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071274722.Subject(s): Export marketing | International business enterprises | Business & moneyGenre/Form:
Note(s):
Includes bibliographical references and index.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Reference | R 658.848 C359i 2007 (Browse shelf) | Room use only | 20482QC |
Total holds: 0
Browsing Main Library Shelves , Shelving location: Reference Section , Collection code: Reference Close shelf browser
| R 658.8342 Sz998c 2022 Consumer behaviour | R 658.84 C496e 2002 e-Business and e-Commerce infrastructure | R 658.84 Sc358s 2013 A simplified approach to e-commerce | R 658.848 C359i 2007 International marketing | R 658.848 N425e 1999 Exporting | R 658.87 H466e 2006 Employee management and customer service in the retail industry | R 658.872 C518s 2005 Strategic management of e-business |
Includes bibliographical references and index.
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