Marketing management
By: Kotler, Philip [author].
Material type:
BookPublisher: Upper Saddle River, NJ : Prentice Hall, [2003]Edition: Eleventh edition.Description: xxix, 706 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130497150.Subject(s): Marketing management | Business & moneyGenre/Form:
Note(s):
Includes bibliographical references and index.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Reference | R 658.8 K87m 2003 (Browse shelf) | Room use only | 16807QC |
Total holds: 0
Browsing Main Library Shelves , Shelving location: Reference Section , Collection code: Reference Close shelf browser
| R 658.8 B946i 1998 Introduction to marketing communication | R 658.8 C226b 2008 Basic marketing | R 658.8 F874s 2015 Strategic social marketing | R 658.8 K87m 2003 Marketing management | R 658.8 L193m 2005 Marketing management | R 658.8001 M345 2016 Marketing theory | R 658.802 H647m 2013 Marketing strategy |
Includes bibliographical references and index.
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