| 000 -LEADER |
|---|
| fixed length control field |
05887nam a22014177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231108165716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161021b2006 ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789712718434 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
QCPL |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.476151599 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lao, Felix M., Jr. |
| Relator term |
author |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Pharmaceutical marketing in the Philippine setting |
| Statement of responsibility, etc. |
/ Felix M. Lao, Jr. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Pasig City : |
| Name of producer, publisher, distributor, manufacturer |
Anvil Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2006] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 481 pages : |
| Other physical details |
illustrations |
| 336 ## - Content Type |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - Carrier Type |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: the pharmaceutical health care industry |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The world drug market |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The philippine pharmaceutical market |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 2: the health care business in the philippines |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Conceptual framework |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Theoretical framework |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Self-care |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The pharmacist today |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Finding on the correlation of the filipino consumer's attitude towards common ailments and self-medication practices on OTC drugs |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 3: pharmaceutical marketing |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The marketing system, markets, and products |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The pharmaceutical marketing system |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The pharmaceutical markets |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The department of health and other government organizations |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Types of pharmaceutical products |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Target consumers of drug products |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Products categories by therapeutic segments |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 4: the marketing management process in the drug industry |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Analyzing market opportunities |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Selecting target markets |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Demand measurement and forecasting |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Market segmentation |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Market targeting |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The marketing mix |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Managing the marketing efforts to meet the changing conditions in the health care business |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 5: Product mix |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is product? |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pharmaceutical product life cycle strategies |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 6: Price mix |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is price? |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Who decides for the price of a drug product? |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What are the factors influencing the price? |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
When is pricing a problem to drug companies? |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What are the goals of pricing? |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What are the pricing strategies used in the drug industry? |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Principles in building a drug price policy |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 7: promotions mix |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The promotion mix for ethical drug products |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The promotions mix for OTC/properietary drug products |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The promotion mix of wholesalers and big drugstore chains |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Promotion mix defined |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Drugstore owners, pharmacists and pharmacy aide/salesclerks |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Displays |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Posters/streamers/billboards |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
How to convince a drugstore owner to put a display |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Position of displays |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Key display guidelines |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Checklist for a good display program |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Objectives of drugstores in relation to merchandising/displays |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 8: place mix |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Place defined |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Distribution flowchart |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Number of middlemen |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Selecting, motivating, and evaluating channel members |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Physical distribution system |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 9: formulating and implementing the marketing plan and budget |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The marketing plan format |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Details of preparing a marketing plan |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 10: Community pharmacy developing competetive advantages |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The drugstore market |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The 12 segments profile |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Generics market in drugstores |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Generics market share to total pharma |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Drugstore/hospital share |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Types of community pharmacy |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Highlights of marketing pratices |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Manufacturer's support |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
3 ways of developing a competetive advantage |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
60 strategies in developing a competitive advantage |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
12 comparisons between community pharmacy in the '60s and '90s |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
5 major marketing mix practices |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The community pharmacists market audit guidelines 9 steps in the planning guide |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Summary of market audit planning guide |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 11: pharmaceutical marketing during turbulent times coping the current financial crisis |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Regional economic turmoil |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Emerging trends in the industry |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Entry of HMO's |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Possible remedial measures during devaluation, high inflation, and turbulent market situations |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 12: Health care relationship marketing and core competencies |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Relationship marketing |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Community and hospital pharmacy |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Medical and allied associations |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Health care realtionship marketing |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Target markets |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Relationship selling |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Customer service in a community pharmacy |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Conceptual framework |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 13: advertising pharmaceutical mass marketing |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to health care advertising |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Advertising in promotions mix |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Common promotional tools |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The target audience |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Response hierarchy model |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Advertising |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Profiles of major media types |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Pharmaceutical industry |
| Geographic subdivision |
Philippines |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Drugs |
| Geographic subdivision |
Philippines |
| Form subdivision |
Marketing |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Source of term |
lcgft |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Filipiniana |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
